Nilla is a brand name owned by Nabisco that is most closely associated with its line of vanilla-flavored, wafer-style cookies. The name is a shortened version of vanilla, the flavor profile common to all Nilla-branded products. Originally sold as Nabisco Vanilla Wafers, the product's name was changed in 1967 to the abbreviated form Nilla Wafer. The original Nilla product is the Nilla wafer, a round, thin, light wafer cookie made with flour, sugar, shortening, and eggs. Originally flavored with real vanilla, Nilla wafers have been primarily flavored with synthetic vanillin since at least 1994, a change which prompted some criticism. Presently, Nilla wafers are described as having "natural and artificial flavor", according to the ingredients list on the box. Nilla also produces a variety of spin-off products, including pie crusts. The crusts were first introduced in 1992 alongside pie crusts flavored like two other Nabisco cookie brands, Oreos and Honey Grahams.

History

The recipe for vanilla wafers or sugar wafers was first invented in the late 19th century by German-American confectioner Gustav A. Mayer on

Staten Island Staten Island ( ) is a borough of New York City, coextensive with Richmond County, in the U.S. state of New York. Located in the city's southwest portion, the borough is separated from New Jersey by the Arthur Kill and the Kill Van Kull an ...

.
Mayer moved to the U.S. in the late 1850s at age 19. In the 1880s Mayer's mold-making experience led him to design a line of indirectly-lit, tin Christmas ornaments. He sold his recipe to Nabisco, and Nabisco began to produce the biscuits under the name Vanilla Wafers in 1898. By the 1940s, Vanilla Wafers had become a major ingredient in the Southern cuisine staple

banana pudding Banana pudding (sometimes banana cream pudding) is a pudding generally consisting of layers of sweet vanilla flavored custard, vanilla wafers and/or ladyfingers and sliced fresh bananas placed in a dish and served, topped with whipped cream or m ...

, and Nabisco began printing a banana pudding recipe on the Vanilla Wafers box. The name of the product was not changed to "Nilla Wafers" until 1967.In 2013, the brand launched an advertising campaign on Facebook and other social media websites targeted at mothers. It was noted by the ''New York Times'' for being unique because Mondelez International, the company that Kraft created to own the brand, decided to spend all of its advertising dollars on social media rather than a combination of advertising platforms. The campaign resulted in a 9% increase in sales for Nilla. Nabisco had previously used other marketing techniques to promote the brand, including in-person events such as sponsoring banana pudding pie eating contests at amusement parks.

Uses

Nilla wafers are a common ingredient in

and are consequently very popular in the

American South The Southern United States (sometimes Dixie, also referred to as the Southern States, the American South, the Southland, or simply the South) is a geographic and cultural region of the United States of America. It is between the Atlantic Ocean ...

. In Atlanta and Houston, they are consistently in the five best-selling cookie brands. Nilla wafers and their branding have also made their way into scientific studies. The wafers themselves are commonly used to facilitate the oral administration of various compounds or medications to rats in testing. Nilla's branding has been used to study consumer preferences about variations in packaging.

References

External links

* {{Mondelez Products introduced in 1967 Brand name cookies Nabisco brands Mondelez International brands History of Staten Island